The Tobacco Products Directive (TPD) or European Tobacco Products Directive (EUTPD) (2014/40/EU) is a European Union directive that regulates the sale and marketing of tobacco and tobacco-related products throughout the EU. The TPD aims to ensure a high level of health protection for all European citizens. The Directive became applicable to all EU Member States on 20 May 2016.

The TPD covers the manufacture, presentation and sale of all tobacco-related products, including cigarettes, roll-your-own tobacco and electronic cigarettes. To address this situation, the European Union and its Member States have adopted various tobacco control measures in the form of legislation, recommendations and information campaigns.

In summary, the measures for the Tobacco Products Directive include the regulation of tobacco products on the EU market (e.g. packaging, labelling and ingredients), restrictions on advertising of tobacco products, the creation of smoke-free environments, fiscal measures and measures against illicit trade, and the promotion of anti-smoking campaigns.

Specifically for e-cigarettes, the TPD introduced new rules that ensure

• Minimum safety and quality standards for all e-cigarettes and refill cartridges (also known as e-liquids)
• That information is provided to consumers so they can make informed choices
• An environment that protects children from starting to use these products
• That no medicinal claims are made about vaping

So, what are the TPD rules?

As of May 2017, any nicotine-containing product relating to vaping must:

• Restrict the maximum volume of nicotine containing e-liquid in a single container to 10ml
• Restrict the capacity of e-cigarette tanks to no more than 2ml
• Restrict the nicotine strength of e-liquids to no more than 20mg/ml
• Have packaging that is child-resistant and tamper evident
• Not contain caffeine, taurine or colourings
• Be submitted to the MHRA before they can be sold
• Include relevant warnings and information
• Include no claims of medicinal benefit when marketing the product

Vape UK only stocks TPD compliant products

You should not be able to purchase non-compliant products within the EU. Since the directive came into action, we have guaranteed to our customers that every product we stock is fully compliant.
For products that we produce ourselves in the UK, such as the popular Sikary Vape and MEMERS Vape ranges of e-liquids, this involves submitting the products for testing and certification.
We are pleased to say we always pass with flying colours. This is due to the fact that our e-liquids only contain the highest grade ingredients:

• Propylene Glycol (PG)
• Vegetable Glycerine (VG)
• Pharmaceutical grade nicotine
• De-ionised water
• Natural and artificial flavourings

They are also completely free from Diacetyl and Acetyl Propionyl.

TPD regulations takeaways

Since the TPD regulations came into place, the vast majority of vape product producers have ensured that their products comply.

This means that now, in 2020, we are able to stock a wide range of products to cater for all types of vaper; you can always be confident that everything we sell will be fully compliant with TPD’s quality and safety regulations.

We will also only produce content that advises people about the latest vaping information from credible, fact checked sources; we have never, and will never, make false claims about the benefits of vaping.