VAPERS in the UK have voted for their most-wanted e-cigarette flavour of the future – roast chicken.
The famous British roast dinner topped a poll conducted by (UK-based vape company VIP) into Brits’ dream vape juices, followed by three runners-up: apple crumble, chocolate brownie and cheesy crisps. The survey of 1,000 people, launched to coincide with the country’s e-cigarette awareness month VApril, found that preferences varied according to location, gender and age. Londoners tended to prefer mango chutney, vapers from the northern city of Leeds preferred Diet Coke, while millennials were keen on almond milk, garlic bread and prosecco.
With a huge growth in the vaping market across Britain in the past few years – up from 700,000 vapers in 2012 to three million today – demand for new e-liquid flavours has also risen.
Aside from the traditional tobacco taste, mint, berry, vanilla, liquorice and coffee are currently some of the most popular on the market.
But looking to the future, 15.6% of the 1,000 people surveyed said they would like to try a roast dinner flavour vape. Other unusual flavours on the list included traditional British food, fish and chips, and breakfast tea, both of which are popular with the older generation.
The light-hearted poll comes as the UK promotes its new vaping awareness month, VApril, in a bid to get its 7 million smokers to switch.
Organised by the UK Vaping Industry Association, VApril also aims to raise awareness of the different types of vaping products available, including flavoured e-liquids – while teaching people how to vape responsibly.
TV doctor Dr Christian Jessen, who is fronting the campaign, said: “I am delighted to be working with the UK Vaping Industry Association to launch VApril, the UK’s first ever vaping education and awareness campaign.
“I personally believe that vaping has huge potential to help smokers kick the habit, and this is important because quitting smoking is the single most important step people can take to improve their health.”